How to Quit Facebook Groups as Your Community’s Home Base

Introduction

For years, Facebook has been known as an online community of friends and family to connect with one another, but over the past few years, Facebook has shifted towards monetizing its platform and has made some drastic changes that have impacted the way people communicate and use Facebook groups. With more and more businesses and entrepreneurs creating communities on Facebook, it’s important to understand how to quit Facebook groups before they become your community’s home base. This can be done using these easy steps to quit Facebook groups.

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1. Start by identifying your goals

When it comes to quitting social media, many people make goal-setting part of their strategy. This can be an effective way to stay on track, but only if you stick with your goals. When starting a new project or community, focus first on defining your long-term vision. Then you can create a set of goals that will help you work toward that vision.

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2. Consider the community you want

If you want your community to stay, you need to consider them in every move you make. How will a change affect their use of the space? Will it inconvenience them? Does it even matter if it does or not? The point is that your community has a lot of feelings about their home feelings that shouldn't be taken lightly. They have time and resources invested in being there and they might feel strongly about it. When quitting, plan an exit strategy by communicating with users, making sure they know what's going on, why you're leaving, and how they can follow along with what's next for you (if anything). Plan ways to bring them into your new community and ways for other people who may find their way there to have a safe landing spot too.

3. Be willing to lose followers

There's a possibility that when you shift from a group-based content strategy to focusing on one-on-one communication, you'll lose some followers. But without question, creating more and better connections with your tribe is worth losing a few likes here and there. So be willing to part ways with people who aren't interested in having a more personal relationship with you. It's much easier for people to follow someone they feel close to than it is for them to find someone new they can feel close to. It takes time and effort (and maybe some hard conversations) but you're building a valuable asset in your community by getting really real with them—whether it's through video chats or one-on-one messaging or even just writing hey! every now and then.

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Introduction

4. Don’t burn bridges

The next time you leave a group, be it for business or personal reasons, take time to say goodbye. Don’t just disappear from everyone's feed, leaving nothing but a vague explanation. If you have decided that it's time for you and your community to part ways, consider holding an exit interview in your group. This is also a great opportunity for you and your members to promote other communities that can fill any gaps or meet needs left behind when you leave. You'll want to let members know why they need new places outside of your group, so they understand how they fit into a larger picture of communities on Facebook and how multiple groups can serve one user across their various interests.

5. Have a plan for moving forward

Before you can quit Facebook groups, you'll need a new online home base. Here are some ideas for where you could go: 1) Start a forum on your website; 2) Create and moderate a subreddit; 3) Join an existing forum (and no spam rules apply); 4) Go old school and set up an email list from which to send out periodic updates. (FYI, we like MailChimp for its ease of use.) The goal is to find another platform that doesn't require filling out forms or doing anything manually (all automation will keep your costs down). While it's important to know how much effort is required on each platform, it's just as important to understand how engaged with your content community members are likely to be.

6. Think about what happens next

This is a different perspective and something that any business or organization needs to consider. Ask yourself: What happens when someone quits our group? Who takes over? How do we seamlessly integrate them into our community? What will they learn? How will they catch up on past conversations and events that happened while they were not there? If you have never thought about these things before, it can be a bit jarring. But if you have put some time into thinking about how others would view your group without you, it makes letting go much easier.

7. Re-think and re-group.

If you’re planning to take a break from your group for more than a week or two, consider creating a new group instead. This way, it will be clear when you return that you are coming back and not starting a new group from scratch. It may also help with duplicate content if other groups re-use some of your posts—and it won't confuse your members by suddenly having both an old and new group. Plus, if you plan on coming back in a month or two, it will still be fresh for everyone.